1.1 Background of the Study
Event decoration plays a significant role in creating the desired atmosphere and shaping attendees' perceptions of an event. The visual appeal of an event influences attendees' emotions, satisfaction, and overall experience. In Potiskum Local Government Area, Yobe State, event decoration is an integral part of social, cultural, and corporate events, reflecting creativity and cultural values. This study examines how event decoration impacts attendees' perceptions, focusing on its role in enhancing the aesthetic and emotional appeal of events in Potiskum LGA.
1.2 Statement of the Problem
While event decoration is crucial for creating memorable experiences, many event organizers in Potiskum LGA overlook its importance or fail to invest adequately in it. This results in poorly designed events that fail to meet attendees' expectations. Additionally, there is limited research on how decoration influences attendees' perceptions in the local context. This study addresses these gaps by exploring the role of event decoration in shaping perceptions and providing insights for event planners in Potiskum LGA.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypotheses
1.6 Significance of the Study
The study provides valuable insights into the impact of event decoration on attendee perceptions, helping event organizers create more visually appealing and memorable experiences. The findings will benefit event planners, decorators, and stakeholders in Potiskum LGA by highlighting the importance of investing in high-quality decorations.
1.7 Scope and Limitations of the Study
The study focuses on events held in Potiskum LGA, Yobe State, and examines the role of decoration in shaping attendee perceptions. It does not cover other aspects of event planning or decoration practices outside the specified area.
1.8 Operational Definition of Terms
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Chapter One: Introduction
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